Belarus-based Steel Monkeys Signs Strategic Partnership to Integrate Dynamic Advertising From Massive
NEW YORK CITY, USA and MINSK, BELARUS – January 20th, 2005 – Massive Incorporated and Steel Monkeys today announced a strategic partnership to deliver dynamic advertising to 2 Days to Vegas, a PC title currently under development. The addition of Steel Monkeys to the Massive Network bolsters Massive’s list of partners and clearly demonstrates the burgeoning support of the computer and video games development community towards dynamic in-game advertising.
Steel Monkeys employs over 40 development staff working on PS2, Xbox, Game Cube and PC titles, including 2 Days to Vegas, a third-person action-adventure game featuring thrilling car chases and shootouts across several major US cities over a 48 hour time period.
“Steel Monkeys is a fantastic addition to the Massive Network and highlights the growing support we have amongst creative leaders across the worldwide games development community,” commented Nicholas Longano, CMO, Massive Incorporated. “2 Days to Vegas is the perfect vehicle for dynamic advertising and the game will undoubtedly benefit from the realism provided by well-placed products and brands.”
“In 2 Days to Vegas, we’re committed to developing a truly great game, based within a realistic environment. Massive’s dynamic advertising solution provides contextual, timely products and brands that will help us deliver additional realism to gamers,” commented Yury Makhlin, Deputy Director, Steel Monkeys. “Furthermore, the additional revenue generated through the Massive Network will enable us to finance the development of great video games.”
The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video games titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of the video game audience. Developers are able to integrate real-world ad campaigns that are timely, and enhance the game environment with more realism. Thirty premier game publishers have committed more than 100 titles to the Massive Network.
About Steel Monkeys
Steel Monkeys is a cutting edge studio for game design and technology creation. We aim to become leaders in the development of high quality real-time video games, across present and emergent platforms. We currently create games for PC, PS2, Xbox and GameCube. More information can be found at http://www.steelmonkeys.by/en/about.
About Massive Incorporated
Massive Incorporated is the creator of the world’s first video game advertising network. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with brands. Massive delivers dynamic advertising to 18-34 year old male gamers and allows publishers and advertisers to finally capitalize on the largest cultural and economic entertainment force in the world. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta Ventures, Tobat Capital, and Newlight Associates.