Company Selected as Technology Innovator in Search Marketing and Advertising for 2009
January 22, 2009……….Searchandise Commerce, the first online retail network for product manufacturers and their distribution partners, today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Searchandise Commerce was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
Searchandise Commerce offers an innovative advertising option for manufacturers looking to increase visibility within search results of leading online retail sites. The company’s flagship service, HitList , enables retailers to incorporate cost-per-click bids from manufacturers into their on-site search methodology of ordering product and search results, thereby determining merchandising placement. Similar to the concept of paid search through leading search engines, the premise of HitList is just that – higher bids affect placement on retailer sites wherever a product list appears. As a retail merchandising manager monetizes every square inch of in-store shelf space, HitList offers the same revenue potential on an eCommerce site.
“This recognition further validates our business model as the only online retail network for product manufacturers and their retail partners,” said John Federman, president and CEO of Searchandise Commerce. “Manufacturers spend dearly to get buyers to their preferred retail outlets, and we’re helping them address that last mile, parlaying premium positioning on-site into increased sales, and helping them get more out of their advertising spend. We’re thrilled that AlwaysOn has recognized Searchandise’s unique value proposition and long-term potential in the market.”
Searchandise Commerce and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.
“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn. “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list. A full list of all the OnMedia 100 winners can be found on the AlwaysOn website.
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print blogozine by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
About Searchandise Commerce
Searchandise Commerce provides the first online retail network for product manufacturers and their distribution partners. The company combines paid search tactics with in-store merchandising practices for application on the Web. SearchNet, the company’s network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise, monetize and maximize their eCommerce efforts through HitList. At both ends of the spectrum, Searchandise Commerce’s services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at searchandise.net or call 978.712.4554.