Searchandise Commerce and Endeca Technologies Partner to Bring Next Generation Searchandising Solutions to Retailers
Combined Technologies Will Allow Retailers to Generate Additional Revenue Online
Beverly, Mass. and Cambridge, Mass. – December 10, 2008 – Searchandise Commerce, the first eCommerce ad network for product manufacturers and their retailers, and Endeca Technologies, Inc., a search and information access software company, today announced a partnership that will enable retailers to integrate Searchandise Commerce manufacturer-sponsored bid feeds with Endeca’s Online Retail solution. As a result, online retailers will be able to generate new revenue streams through the use of manufacturer-sponsored merchandising zones, thereby creating new ways to monetize on-site search.
“In addition to the obvious online sales influenced by product search, a staggering 87 percent of consumers start their product searches online prior to an in-store purchase,” said John Federman, president and CEO, Searchandise Commerce. “Nearly every retailer with which we’ve engaged that is using Endeca’s solution understands our shared philosophy of bringing the brick and mortar experience to the Web. The opportunity to monetize the search process for retailers was an untapped market and our partnership was a logical conclusion.”
The partnership is representative of a larger trend in eCommerce as retailers adopt increasingly sophisticated strategies for alternative revenue streams through sponsored and ad-based revenue channels. Endeca’s software will be able to pull Searchandise Commerce’s bids into its Merchandising Workbench to manage bids in the same way that the console manages rules for SEO/SEM, margin, inventory, popularity and landing page creation.
“Over the past couple of years, our most innovative retail clients have approached us with input on how to create dynamic merchandising zones and promotions as a means of driving new sponsorship-based revenue,” said Jesse Goldman, Endeca’s global lead, retail. “This partnership will represent a turn-key option to make this kind of revenue stream available to a wide range of retailers through the merchandising tools they already use to drive their customer experience and dynamic merchandising strategies.”
Endeca’s Online Retail solution, used by more than 200 retailers, including more than 40 of the top 100 online retailers, is designed to deliver the most profitable sales possible through a comprehensive set of integrated capabilities, best practices and management tools. It is the premier commerce search, Guided Navigation and merchandising solution on the market.
The companies’ first joint engagement is set to go live in the next few weeks with a top ten consumer electronics retailer.
Endeca’s innovative information access software helps people explore, analyze, and understand complex information, guiding them to unexpected insights and better decisions. The Endeca Information Access Platform, built around a new class of access-optimized database, powers applications that combine the ease of searching and browsing with the analytical power of business intelligence. More than 500 leading global organizations including ABN AMRO, Boeing, Cox Newspapers, the (US) Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs, and streamline operations. Headquartered in Cambridge, MA, Endeca has operations in North America, Europe and Asia. For more information: endeca.com or firstname.lastname@example.org.
About Searchandise Commerce
Searchandise Commerce provides the first eCommerce ad network for product manufacturers and their retailers. The company combines paid search tactics with in-store merchandising practices for application on the Web. SearchNet, the company’s network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise, monetize and maximize their eCommerce efforts through HitList. At both ends of the spectrum, Searchandise Commerce’s services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at http://www.searchandise.net or call 978.712.4554.