Sailthru Announces $8 Million in Venture Funding to Fuel Expansion in E-Commerce, Flash Sale and Publisher Markets
RRE Venture Leads Series A Funding Round to Expand Business, Continue Service Development and Drive Innovation
New York, NEW YORK – September 20, 2011 – Sailthru, the only company that automatically tailors email, web and advertising content to every unique user, today announced that it received $8 million in Series A financing led by RRE Ventures; the firm also contributed to Sailthru’s seed investment. Other participants in the round included AOL Ventures, DFJ Gotham Ventures, Hatteras Funds, Lerer Ventures, Pilot Group, and Thrive Capital. All except Hatteras Funds participated in the seed round. This investment brings the company’s cumulative financing to $9 million.
The company plans to use this latest round of funding to fuel the growth in the e-commerce, flash sales and publisher markets, as well as add staff and invest in continued innovation. Since Sailthru’s launch in 2009, the company has helped major brands such as AOL/Huffington Post, Betaworks, Business Insider, The Newsweek Daily Beast Company, Fab.com, FlavorPill, the New York Observer, Oscar de la Renta, Oyster.com, Thrillist, and Turntable.fm increase revenue by delivering users highly relevant, personalized content via email, the web or advertising channels.
“Merchants and online publishers have long struggled with issues of engagement, retention and maximizing the revenue generated by each visit to their properties. Sailthru’s technology enables its customers to create individual offerings, both online and via email, using data science and analysis to consider the preferences and circumstances of each individual visitor to a site,” said Eric Wiesen, General Partner at RRE Ventures. “The platform helps customers maximize engagement and deliver messages at key times based on a user’s individual stream of activity. It is of huge incremental value to both publishers and ecommerce merchants.”
Sailthru focuses on perfecting the user experience. Content is automatically and continually tailored to the user based on their every interaction with the publisher or ecommerce company whether via email, mobile, website or advertising. When companies understand the interests and behaviors of their customers down to the individual level, they can present content users want to receive, and that will deliver higher, prolonged and more frequent engagement.
“Our goal from day one has been to help companies create a unique experience for each and every user that encourages continued engagement,” said Neil Capel, CEO of Sailthru. “As such, Sailthru’s technology helps brands build better, longer lasting relationships with users, and cultivate infinite customer lifetime value.”
Launched in 2009, Sailthru is the only company that automatically tailors email, web and advertising content to every unique user. Sailthru’s technology lets publishers and e-commerce companies communicate directly to the individual user and deliver highly-relevant, personalized content through a number of channels. As users actively participate in the process their behavior provides insight to create an experience that is even more personal and engaging. Additionally, companies are able to tailor new content (articles, offers, etc.) to the specific user which encourages an ongoing, profitable relationship between brand and customer. Well-known companies like AOL/Huffington Post, Betaworks, Business Insider, Daily Beast/Newsweek, Fab.com, FlavorPill, the New York Observer, Oscar de la Renta, Oyster.com, Thrillist, and Turntable.fm currently use Sailthru to increase revenue generated by their subscriber lists and site visitors. New York-based Sailthru is backed by AOL Ventures, DFJ Gotham Ventures, Hatteras Funds, Lerer Ventures, RRE Ventures, Pilot Group, and Thrive Capital.
Horn Group for Sailthru
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