wsj.com | May 21, 2013
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry.
NEW YORK, May 21, 2013 /PRNewswire/ — ADstruc, the leading planning and buying platform for the outdoor advertising industry, and Mediaocean, the largest independent advertising technology company, with annual billings over $130 billion, partnered to provide the first fully integrated OOH platform for advertising agencies.
By integrating ADstruc’s platform with Mediaocean’s ad management system, Prisma, agencies will now be able to simplify the media buying process by automating their OOH billing process as well as purchase and measure multiple advertising mediums in a single environment. The integration will also enable agencies to leverage their historical purchasing data in Prisma and ADstruc (e.g., price, location, audience, etc.) to make better planning and buying decisions for future campaigns. Agencies have shown particular interest in being able to utilize past campaign data to better evaluate against proposed inventory. The ability to effectively leverage this data is a critical step forward for the outdoor advertising industry.
Ray Rotolo, the COO of Posterscope, said, “ADstruc & Mediaocean’s integration is the first step toward automating transactional processes. It enables us to draw meaningful insights that help us provide value in terms most relevant to our clients. I’m most excited because this paves the way for us to leverage data as an organizational asset. By allowing us to deliver fully informed operational excellence and business intelligence, it complements our superior understanding of consumers and the OOH space.”
John Laramie, CEO of ADstruc, said of the partnership: “Our core focus is enabling agencies to buy smarter and more efficiently by having everything they need, from planning, to RFP management, to buying, to processing payments in one environment. This partnership provides the necessary architecture agencies and holding companies need to operate entirely in one system. We are proud to work with Mediaocean to provide the most efficient end-to-end solution for the outdoor advertising industry.”
Fraser Woollard, VP of Business Development, Mediaocean, added: “Mediaocean promotes integration with technology partners who share our vision of truly efficient, scalable media planning and buying. The integration of ADstruc with Mediaocean’s Prisma fits perfectly within that philosophy. Connecting our systems brings digital intelligence to every form of out-of-home media–that’s a huge step ahead for the industry, and a tremendous benefit to agencies looking to push the boundaries of what OOH agencies can achieve for brands.”
ADstruc is the leading planning and buying platform for the outdoor advertising industry, including both traditional and digital out-of-home media. With an emphasis on data-driven planning, ADstruc helps agencies, national brands, and local businesses discover and efficiently purchase Out-of-Home media campaigns that deliver tangible and measurable results. ADstruc’s cloud-based solution also allows outdoor advertising operators to easily manage their inventory online and interact with new and existing clients in real-time. Learn more at www.ADstruc.com
Mediaocean empowers businesses and professionals across the global marketing ecosystem with intelligent automation, flexibility, and open platforms–letting its partners define their business and future, no matter where the landscape turns. With over 80,000 users conducting 7 million transactions daily and managing $130 billion annually through our systems–across all media channels, in areas from workflow to real time bidding–Mediaocean drives the marketing universe ahead. Learn more at www.Mediaocean.com.
/CONTACT: Abe Mezrich, Director of Communications, Mediaocean, 1-312-835-3076, firstname.lastname@example.org
/Web site: http://www.Mediaocean.com