Seamless Receipts Raises $1.5M to Fuel Growth of its eReceipts and Personalized Marketing Platform
Seamless Receipts Press Release: February 11, 2011
Seamless Receipts, a marketing platform for retailers to deliver eReceipts and personalized communications to their customers, has raised $1.5M in venture funding. Investors include DFJ Gotham, Polaris Venture Partners, GRP Partners, Tekton Ventures, Social Leverage, David Shen Ventures, David Cohen, and other individuals. Seamless Receipts is based in New York City and will use the funding to grow sales and accelerate product development.
The Seamless Receipts solution replaces paper receipts with branded eReceipts and allows retailers to deliver personalized marketing messages to customers. With Seamless Receipts, stores can provide a great customer experience, drive offline customers online, and engage customers after they leave the store.
Retailers are finding that consumers quickly embrace eReceipts and respond well to personalized promotions. Seamless Receipts sees a future where eReceipts replace paper receipts completely. “Consumers love getting eReceipts,” says Keith Cowing, Seamless Receipts’ CEO, “and we are leveraging that shopping experience to help retailers personalize their interactions with customers.”
Danny Schultz of DFJ Gotham expresses enthusiasm as well: “We’re very excited about Seamless Receipts. Since we seeded them two years ago, they have successfully launched what was then just a vision. The timing is right, the market response has been excellent, and they’ve brought in great new partners in Polaris, GRP and the other new investors.”
About DFJ Gotham Ventures
DFJ Gotham Ventures is an early-stage venture capital firm based in New York City focused primarily on investments in information technology startups based in the Northeast U.S. and Israel. DFJ Gotham partners with extraordinary teams of entrepreneurs to build strong and successful businesses. DFJ Gotham is part of the Draper Fisher Jurvetson Global Network, the largest venture capital network in the world.
About Polaris Venture Partners
Polaris invests in seed, early stage, and middle market companies in high growth industries. As the lead or co-lead investor, they take an active and long term role in helping management teams build highly successful businesses. Polaris has over $3 billion under management and current investments in over 90 companies.
About GRP Partners
Since 1982, the partners of GRP have invested in some of the leading global brands including Costco, Starbucks, Overture, and Bill Me Later. GRP Partners manages over $1 billion on behalf of more than 150 limited partners in North America and Europe. With professionals in Los Angeles and London, GRP has a global perspective when serving portfolio companies and seeking investment opportunities.